Images are great for SEO. Consider them if they are in brand. Captions should be italicized to separate them from surrounding text.
(introduction) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ornare arcu dui vivamus arcu. Dolor purus non enim praesent elementum facilisis. Condimentum lacinia quis vel eros donec ac. Pharetra vel turpis nunc eget lorem dolor sed viverra ipsum. Ac tortor dignissim convallis aenean et tortor at risus.
Pretium viverra suspendisse potenti nullam ac tortor vitae. Diam volutpat commodo sed egestas. Cras semper auctor neque vitae tempus quam pellentesque. Pretium fusce id velit ut tortor pretium. Sed augue lacus viverra vitae congue eu consequat ac felis. Suspendisse ultrices gravida dictum fusce. Urna molestie at elementum eu.
Heading 2 (also a question, contains keywords)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ornare arcu dui vivamus arcu. Dolor purus non enim praesent elementum facilisis. Condimentum lacinia quis vel eros donec ac. Pharetra vel turpis nunc eget lorem dolor sed viverra ipsum. Ac tortor dignissim convallis aenean et tortor at risus. Nunc congue nisi vitae suscipit tellus mauris a diam. Mattis pellentesque id nibh tortor. Pulvinar etiam non quam lacus suspendisse faucibus interdum posuere.
Heading 3 (Subject, can be a sentence fragment, contains keywords, indent)
Indent words under Heading 3s to improve readability.
Pretium viverra suspendisse potenti nullam ac tortor vitae. Diam volutpat commodo sed egestas. Cras semper auctor neque vitae tempus quam pellentesque. Pretium fusce id velit ut tortor pretium. Sed augue lacus viverra vitae congue eu consequat ac felis. Suspendisse ultrices gravida dictum fusce. Urna molestie at elementum eu.
List
Congue quisque egestas diam in arcu cursus euismod.
Maecenas ultricies mi eget mauris pharetra et ultrices neque.
Turpis egestas pretium aenean pharetra magna ac.
Donec pretium vulputate sapien nec sagittis. Adipiscing vitae proin sagittis nisl rhoncus mattis rhoncus urna neque.
Heading 3, still related to first Heading 2
Congue quisque egestas diam in arcu cursus euismod. Maecenas ultricies mi eget mauris pharetra et ultrices neque. Turpis egestas pretium aenean pharetra magna ac. Donec pretium vulputate sapien nec sagittis. Adipiscing vitae proin sagittis nisl rhoncus mattis rhoncus urna neque.
Heading 3, still related to first Heading 2
Congue quisque egestas diam in arcu cursus euismod. Maecenas ultricies mi eget mauris pharetra et ultrices neque. Turpis egestas pretium aenean pharetra magna ac. Donec pretium vulputate sapien nec sagittis. Adipiscing vitae proin sagittis nisl rhoncus mattis rhoncus urna neque.
Heading 2, also a question, etc
Use Bold to emphasize a single word or phrase in a sentence.
To emphasize an entire sentence, use italics.
Reserve underlines for links.
Consider quote blocks for asides.
Note that each heading is proceeded and followed by a hard return.
For SEO purposes, each article should have 4-5 keywords that it is attempting to emphasize. Those keywords should feature in the title and in the headings and should be included in the titles of the images and the SEO section of the blog post.
I recommend against using a heading if there aren’t multiple subsections.
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